Showing posts with label personal branding. Show all posts
Showing posts with label personal branding. Show all posts

The Female Brand: Using the Female Mindset to Succeed in Business Review

The Female Brand: Using the Female Mindset to Succeed in Business
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The Female Brand: Using the Female Mindset to Succeed in Business ReviewThe Female Brand breathes fresh air into the literature on women and success making it a must read for women (and most men, too). I love the focus on empowerment - with many practical and concrete strategies and tactics you can do to empower your career and dispose of habits that take you nowhere. Smart women don't want to waste time on victim thinking - and there is none of that here. Rather, the author focuses on female aptitudes to leverage. Women are notoriously bad at self-promotion and asking for more money and responsibility. But if you don't promote yourself, who will? The book shows you options - ways to toot your own horn through using story and humor, for example, that can help women cross these hurdles. While we all have our own journey, The Female Brand will show you how to succeed in your journey on your terms - so you can be yourself, achieve what you desire and have fun in the process.The Female Brand: Using the Female Mindset to Succeed in Business Overview

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Leader Effectiveness Training L.E.T.: The Proven People Skills for Today's Leaders Tomorrow Review

Leader Effectiveness Training L.E.T.: The Proven People Skills for Today's Leaders Tomorrow
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Leader Effectiveness Training L.E.T.: The Proven People Skills for Today's Leaders Tomorrow ReviewThis is the long-awaited update of the 1977 version of L.E.T. Dr. Gordon is a pioneer in teaching leaders to sharpen their most important skills: how to communicate, how to resolve conflicts so that no party loses, how to handle meetings, and provides an alternative to unproductive performance reviews.
Now that the economic (and political) future of the world seems so uncertain, this book is all the more timely and important. In fact, after September 11, nothing seems more important than improving our ability to resolve conflicts peacefully. Dr. Gordon - who is known for this book and his books for parents (P.E.T) and teachers (T.E.T.) - was nominated for the Nobel Peace Prize because of how his work benefits our world.
But besides the high falutin' ideals about conflict resolution and its importance to the world, L.E.T. is all about skills that make your work easier, more productive and more rewarding. What this book does is simultaneously keep both feet firmly planted in two different worlds (a goal most business books don't even dream of achieving): it's both a life-changing philosophy of human relations and a book to give you and your company a competitive advantage.
I've been using this system for a few years now and it really works. It's not a magic cure, and it takes a commitment to learn and put the skills to use, but it's such a worthwhile payoff: problems with other people still pop up, but I don't get stuck dealing them like I used to and my blood pressure doesn't go nuts. Also, the communication and problem-solving skills you learn aren't ones you're able to just turn off and leave at the office -- they have a habit of insinuating themselves (and improving your relationships) when dealing with friends, spouses, kids.
Don't let the fact that this is a new version of a book that was originally published in 1977 keep you from buying it. Its concepts are universal and timeless. Lots of other books on leadership have come and gone in 25 years; there's definitely a good reason why this one's still around.
L.E.T. makes a great companion to Steven Covey's 7 Habits (another fine book, though it's not as straightforward and skill-laden as this one).Leader Effectiveness Training L.E.T.: The Proven People Skills for Today's Leaders Tomorrow Overview

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Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader Review

Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader
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Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader ReviewSuzanne's new book is, like her previous books, a great mix of inspirational and engaging examples and insights together with practical tools that you can use straight away. I work on strategy with CEO's and business leaders and have previously shared with them Suzanne's secrets of effective speaking and motivation with my clients. They love the fact that Suzanne's books give them ideas they can work on immediately. Discover Your CEO Brand will help my clients to better understand themselves, to better communicate what's important and to better build stronger, more successful teams and organizations.Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader Overview

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Executive Charisma: Six Steps to Mastering the Art of Leadership Review

Executive Charisma: Six Steps to Mastering the Art of Leadership
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Executive Charisma: Six Steps to Mastering the Art of Leadership ReviewDeborah Benton is a serious student of what makes successful business people successful, and her book 'How to Think Like a CEO" reflects the seriousness and depth of her work there.
This book, on the other hand, is a very long hike for a very small picnic. She has essentially re-worked very familiar ground for her into a book that simply doesn't have enough to say to fill its length.
There are times, for example, when while reading, one realizes that the last paragraph has been nothing but semi-connected quotes from people in the large archive of Ms. Benton's interview files. It doesn't really go together and it doesn't really make any new points.
I would strongly recommend 'How to Think Like a CEO' but I would definitely not recommend this book.Executive Charisma: Six Steps to Mastering the Art of Leadership Overview

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Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors Review

Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors
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Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors ReviewFor the price of the book, I was looking forward to receiving THE definitive work on the subject of using social media for recruiting. Unlike the title promises, however, the book gives NO STRATEGIES on how to use LinkedIn, Facebook or Twitter for recruiting. At the back of the book, it only offers Wikipedia-like definitions of the three sites, not related at all to recruiting.Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors Overview

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