Showing posts with label sales training. Show all posts
Showing posts with label sales training. Show all posts

The Accidental Sales Manager: How to Take Control and Lead Your Sales Team to Record Profits Review

The Accidental Sales Manager: How to Take Control and Lead Your Sales Team to Record Profits
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The Accidental Sales Manager: How to Take Control and Lead Your Sales Team to Record Profits ReviewChris Lytle has outdone himself again.
I first learned about his work and sales leadership philosophy with his first book "The Accidental Salesperson" in 2000.
The range of topics covered is very comprehensive for rookies and veterans alike.
His work is refreshing, and most importantly effective in gaining results and teaching new and experienced sales representatives new approaches to advancing suspects to prospects and ultimately to highly qualified prospects. His new book does not disappoint, and is delivered with highly practical and actionable strategies and tactics will develop a new Sales Manager, and strengthen the results of any seasoned veteran of sales leadership and management. Thanks Chris for continuing to share your perspectives, experience and insights with the rest of us.
Miguel A. de Jesus
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A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level Review

A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level
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A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level ReviewA Seat at the Table is a book for the ages: A volume of advice designed for the modern salesperson who wants to distinguish himself/herself and offer potential customers cutting -edge service and competitive advantage. This book takes a different approach to selling- an approach that shifts the emphasis away from trying to offer the most product for the lowest price, over to a strategy that involves creating the most value possible for the customer.
Making connections with the people that matter most is important to any salesperson and this book effectively demonstrates what it takes to get your message across to the executives and other decision makers in any business. The executives are the ones who need to be swayed and this book effectively shows how to talk to them and how to prove to them that your product or service will create value for both your company and theirs, creating a win- win situation. Customers nowadays consider value paramount to any buying decision and this book effectively shows how a salesperson can build a partnership with customers that benefits all parties involved.
A Seat at the Table recommends taking several steps to cement the deal and the book offers many different bits of advice for the determined salesperson to follow. The book includes specific questions to ask and even samples of statements to make to a potential customer in order to improve the odds that you, the salesperson, will seal the deal. The book includes some tables and graphs as well, to illustrate key points, and it is written in an outline format, making it easy to refer back to as a reference guide and training tool for salespersons of all ages. I like the format of this book and I like that it includes examples showing exactly what approaches to take in order to complete a sale. Too often, books about selling talk a great talk, but they don't offer enough examples that explain exactly how to carry out the book's message. A Seat at the Table explains everything quite nicely, with solid organization and clear wording.
Selling has changed over the years and today's salesperson needs to approach the sale from a different perspective. The most important lesson to take from this book is that customers nowadays want more than just the best price. Customers want business assistance from the salesperson and they want to know how a particular product or service they purchase is going to add value. Salespeople can achieve this by becoming businesspeople who sell. Doing all of these things will earn the salesperson the much- coveted seat at the table; building a lasting relationship with the customer that provides benefits to all involved.
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The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team Review

The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team
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The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team ReviewThis is an interesting, if sterile, dissection of the rise and fall of one-time Silicon Valley darling Informix and their charismatic CEO, Phil White. Author Steve Martin was an Informix employee in the critical years from 1991 through 1997, and therefore speaks with the authority and insider's knowledge not found in the perspective of an outside journalist, burdened by the baggage of an interviewee's selective recall. Martin couples with the history a series of business lessons, which, while not profound, provide a succinct primer of management basics that are broadly applicable. Not the least of these lessons is the danger in allowing personal rivalries to cloud sound business judgment. In the case of Informix, an irrational focus on beating Oracle and it's obnoxious CEO, Larry Ellison, could be traced to Informix's eventual demise. While Martin is admittedly a Phil White sympathizer, he is not an apologist, and does a good job of presenting the other side of the story that was so negatively twisted by a scandal-crazed press and a US Justice Department which, in the days of Enron and WorldCom, was chomping at the bit to get a major CEO in handcuffs doing the perp walk wearing stripes. Even the most cynical critic of Informix and White must concede that the offense that ultimately sunk the Informix ship was disproportional to the consequences delivered by Judge Breyer.This book will be most appreciated by those who have lived and worked in Silicon Valley during the days immediately preceding the Internet boom and subsequent bust, as well as those not intimidated by a fairly heavy dosage of product-related technical jargon. Having been a Silicon Valley CEO at the time with some familiarity with White and the team, I was hoping for more specifics in the disastrous Illustra acquisition - especially more of the personalities involved - but that in no way impacts a solid story that deserves to be chronicled. In summary, if you're looking for an orgy of Informix gossip and dirty laundry, this isn't it. But for a quick and insightful history of an important chapter in Silicon Valley, "The Real Story of Informix Software..." is worth the time.
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Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy Review

Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy
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Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy ReviewI'm a little biased because I did enjoy good results from Steve Martin's last two books. He has unique vision that I suspect will transform the sales process and will be incorporated by the other sales training gurus in the industry. Like most sales thinkers there are stronger and weaker areas, but the specific focus on psychology of upper level prospects is excellent. I've personally found even if my official target is a lower level buyer, I often should be selling to the upper level decision makers anyway.Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy Overview

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The Hidden Factor: Executive Presence Review

The Hidden Factor: Executive Presence
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The Hidden Factor: Executive Presence ReviewAs a CEO, I'm an avid reader of business books--this one stands out:
1) It's short and to the point--I hate business books that drone on with long messages. This one cuts right to it.
2) It's experience-based. Author Sally Williamson has been helping executives connect for decades, and her experience shines through.
3) The experience is validated with research. But not content with one perspective, Williamson opens up dozens of researched facts about how executives "win friends and influence people" in real life. A lot of her research is surprising, and emphasizes the experience.
4) She pulls no punches. My jaw dropped on the chapter around women and executive presence--I won't spoil it for you, but she pulls no punches.
All in all--you'll come away from this read more poised and polished, and with a greater understanding of what it takes tactically to enhance your own executive presence. One of the key take aways for me as a leader in my organization was also that you CAN train executive presence--it's not an inborn characteristic. It can be coached, it can be enhanced, and Williamson reveals the research and experience around how in an accessible and straightforward manner.The Hidden Factor: Executive Presence Overview

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