Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy Review

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Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy ReviewI'm a little biased because I did enjoy good results from Steve Martin's last two books. He has unique vision that I suspect will transform the sales process and will be incorporated by the other sales training gurus in the industry. Like most sales thinkers there are stronger and weaker areas, but the specific focus on psychology of upper level prospects is excellent. I've personally found even if my official target is a lower level buyer, I often should be selling to the upper level decision makers anyway.Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy Overview

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