Showing posts with label efficiency. Show all posts
Showing posts with label efficiency. Show all posts

The Myth of Multitasking: How "Doing It All" Gets Nothing Done Review

The Myth of Multitasking: How Doing It All Gets Nothing Done
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The Myth of Multitasking: How "Doing It All" Gets Nothing Done Review
"The Myth of Multi-tasking" is another business novel. This time about multi-tasking. My first response to this book was excitement. Finally, a new book on the subject of multi-tasking. I bet it will state all latest research, describe experiments done, check on the brain activity to physically prove multi-tasking is a myth etc etc. I was disappointed. None of the above is included in this book (ok, some quotes taken out of research) and instead it's an average story about a consultant helping a CEO.
The book describes the story of Phil who is called in my Helen for some reason. He convinces her that multi-tasking is not efficient (as she seemed to believe) and teaches her different ways of organizing her work so that she does not need to "switchtask" and becomes more effective. Of course, she believes the consultant, changes all her habits and her company and a happy end.
The book is easy to read. It's also small, you can read it in about an hour!! There is not much more than the above story in the book and some quotes from different research (of which some are actually interesting). One thing that annoyed me is that the author decided to rename "multi-tasking" to "switchtasking". I kept wondering why he couldn't call it simple "task switching" which is the common term for this.
The book didn't bother me. I got a couple of useful research quotes out of it and one interesting game to "prove" multitasking is inefficient. The book is small and therefore it might be easy to read. Don't expect much though. 3 stars.The Myth of Multitasking: How "Doing It All" Gets Nothing Done Overview

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An Executive's Guide to Fundraising Operations: Principles, Tools & Trends (The AFP/Wiley Fund Development Series) Review

An Executive's Guide to Fundraising Operations: Principles, Tools and Trends (The AFP/Wiley Fund Development Series)
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An Executive's Guide to Fundraising Operations: Principles, Tools & Trends (The AFP/Wiley Fund Development Series) ReviewChristopher Cannon stated the impetus for this book in the preface: "Fundraising executives would benefit from having a framework to evaluate fundraising operations, distinguish between success, mediocrity, and failure, and get back to raising money-- quickly, accurately, and efficiently." He succeeds marvelously. In a thoroughly readable presentation, this book can help most shops "move from the anecdote" to the measurable. Great examples, charts and tools. I've already passed my copy on to someone else in my office.An Executive's Guide to Fundraising Operations: Principles, Tools & Trends (The AFP/Wiley Fund Development Series) Overview

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