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Confidential: Uncover Your Competitors' Top Business Secrets Legally and Quickly--and Protect Your Own ReviewThere isn't a business alive today who isn't faced with stiff, sometimes overpowering, competition. One assumes that the large corporations have the resources to staff and manage a competitive intelligence program. But what about the small to medium companies?In my practice as a marketing consultant to this size business, I'm amazed at how little companies often know about the competitors who are eating them for lunch. And then, how do they find the information that can make a difference? Where can they go to find expert help?
It is for precisely those reasons, I picked up this book. What an education I got and have already passed along to clients. The author very succinctly describes the whole gamut..from how to get information all the way to how to protect your company's trade secrets.
Of particular interest to me was the whole section on capitalizing on trade shows. This is typically a major expense yet, the opportunity is mainly wasted because companies don't realize the potential contacts they can make and information they can gather. Worse yet, they have no idea what the risk might be of having their employees give away information to those competitors "in the know" or who have already read this book.
While this topic is quite serious, the author manages to make it an fascinating read. He sprinkles enough stories from his career as a government intelligence officer to keep you guessing.
For anyone who thinks this is all bogus "spy" stuff, guess again. Everything the author recommends is completely legal and aboveboard. Those companies who are out there following his recommendations are pulling ahead of the competition. That's why this book is landing on my clients' desks.Confidential: Uncover Your Competitors' Top Business Secrets Legally and Quickly--and Protect Your Own Overview
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