Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence (Microsoft Executive Leadership Series) Review

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Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence (Microsoft Executive Leadership Series) ReviewThis unique and authorative text from the Microsoft Executive Leadership Series focuses on gaining actionable competitive insights through the scalable process of quickly and effectively capturing win and loss information from those directly on the front lines who have the clearest view of the action - the sales force. To that end Win/Loss Reviews - A New Knowledge Model for Competitive Intelligence turns a classic competitive intelligence approach on its head on so many levels for many a practitioner or sales professional to implement for the first time or fine tune. Firstly it has been written by a practitioner that has been there and done that for his employer, Microsoft. Secondly, Rick Marcet's background is sales and the approach in the book is to build the process around the seller for the primary benefit of the seller, understanding the psyche of sales and leveraging the phenomenon of crowd wisdom, where everyone in sales can benefit from peer insights. Thirdly the text provides an adaptable blueprint for B2B businesses to implement a programme for themselves as an adjunct to best in class sales or as a rasion d'etre for CI programmes. Rick manages to integrate sales and CI practitioner perspectives in such a complimentary, win-win manner that this easy to follow text expertly combines theory and practical execution for a step change in both sales and competitive performance.
Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence (Microsoft Executive Leadership Series) Overview

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Concise Guide to Macroeconomics: What Managers, Executives, and Students Need to Know Review

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Concise Guide to Macroeconomics: What Managers, Executives, and Students Need to Know ReviewIt is rare to find a book so aptly described by its title as "A Concise Guide to Macroeconomics." The book really is concise; the text is only 141 pages long, and even that number might give an exaggerated impression because there are fairly wide margins and two blank pages between each chapter, as well as numerous graphs and tables. Yet in those 141 pages, this guidebook covers the essentials of output and GDP accounting, the role of money, interest and expectations in monetary policy and business cycles, a brief monetary history of the United States, as well as the basics of international economics: why countries trade, how to read a balance of payments statement, and what sorts of forces move exchange rates.
The tables and charts scattered throughout the book provide excellent intuition for understanding international comparisons of GDP, the history of business cycles, or whatever topic is presently at hand. All of these media are well referenced in the text, clearly explained, and contain up-to-date information. Moss also illustrates some concepts, such as the Ricardian theory of comparative advantage, with examples of his own; these too are excellent.
What impresses me most about the book is that Moss seems to have gotten the technical level just right: this book has none of the anecdote-ridden flakiness so common to journalistic writing about economics, nor is it ponderous or over-burdened with theory. This guide will aptly explain the essentials of the field to those who are curious; I know of no other book like it, and I cannot recommend it highly enough. If you have any lingering doubts (you shouldn't) just click on the "Search Inside" icon at the top of the page, and click "Surprise Me" to get a random sample of Moss's writing.Concise Guide to Macroeconomics: What Managers, Executives, and Students Need to Know Overview

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