Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence (Microsoft Executive Leadership Series) Review

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Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence (Microsoft Executive Leadership Series) ReviewThis unique and authorative text from the Microsoft Executive Leadership Series focuses on gaining actionable competitive insights through the scalable process of quickly and effectively capturing win and loss information from those directly on the front lines who have the clearest view of the action - the sales force. To that end Win/Loss Reviews - A New Knowledge Model for Competitive Intelligence turns a classic competitive intelligence approach on its head on so many levels for many a practitioner or sales professional to implement for the first time or fine tune. Firstly it has been written by a practitioner that has been there and done that for his employer, Microsoft. Secondly, Rick Marcet's background is sales and the approach in the book is to build the process around the seller for the primary benefit of the seller, understanding the psyche of sales and leveraging the phenomenon of crowd wisdom, where everyone in sales can benefit from peer insights. Thirdly the text provides an adaptable blueprint for B2B businesses to implement a programme for themselves as an adjunct to best in class sales or as a rasion d'etre for CI programmes. Rick manages to integrate sales and CI practitioner perspectives in such a complimentary, win-win manner that this easy to follow text expertly combines theory and practical execution for a step change in both sales and competitive performance.
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