American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon Review

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American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon ReviewThis book kept me enthralled for an entire weekend. A great look at a family that created an entire industry with a distinctly American product, Bourbon.
As the story of a facinating family, the author gently takes you through the many generations of the Beams without getting you lost in a morass of detail. You remain excited waiting for the next turn in their fortunes, and you get a wonderful look at the many personalities involved in building the Bourbon industry over time in the process.
When I think about the book from a business standpoint, Paul Pacult succeeded in conveying the patience and the passion these people have for their product, and how they manage to maintain that passion, literally over generations. In a world of managing quarter to quarter, the Beams are a refreshing change.
A very-well written, facinating look at a piece of Americana. I heartily recommend it.American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon Overview

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Proven Strategies in Competitive Intelligence: Lessons from the Trenches Review

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Proven Strategies in Competitive Intelligence: Lessons from the Trenches ReviewThis book is a decent one for your library shelf. It includes a fair variety of articles, quite often featuring widely known names in the CI field. The idea of "proven" and "strategies" may be a bit misleading however, as some of these so-caled proven strategies were really philosphies, tactics or concepts that worked for a short time but were shown to be difficult to sustain. Witness the recent public difficulties at Procter & Gamble or Daimler Benz for example and you'll understand this.
For those people who read or have seen the CI Review, you'll recognize that these chapters first appeared as articles in that venue. Some of the chapters are now several years old, stale, and the individuals, departments or companies involved have undergone major shifts in their approaches to CI and to the topics of these articles. I should note that this doesn't mean that the information is invalid, indeed, it is helpful more often than not. However, "proven" strategies are enduring... some of the ones highlighted here were "practiced" for sure, but "proven" may be a bit of a marketing stretch. I'd still recommend this book to those individuals new to the field, and those who haven't accessed this material before in its other forms.Proven Strategies in Competitive Intelligence: Lessons from the Trenches Overview

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Confidential: Uncover Your Competitors' Top Business Secrets Legally and Quickly--and Protect Your Own Review

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Confidential: Uncover Your Competitors' Top Business Secrets Legally and Quickly--and Protect Your Own ReviewThere isn't a business alive today who isn't faced with stiff, sometimes overpowering, competition. One assumes that the large corporations have the resources to staff and manage a competitive intelligence program. But what about the small to medium companies?
In my practice as a marketing consultant to this size business, I'm amazed at how little companies often know about the competitors who are eating them for lunch. And then, how do they find the information that can make a difference? Where can they go to find expert help?
It is for precisely those reasons, I picked up this book. What an education I got and have already passed along to clients. The author very succinctly describes the whole gamut..from how to get information all the way to how to protect your company's trade secrets.
Of particular interest to me was the whole section on capitalizing on trade shows. This is typically a major expense yet, the opportunity is mainly wasted because companies don't realize the potential contacts they can make and information they can gather. Worse yet, they have no idea what the risk might be of having their employees give away information to those competitors "in the know" or who have already read this book.
While this topic is quite serious, the author manages to make it an fascinating read. He sprinkles enough stories from his career as a government intelligence officer to keep you guessing.
For anyone who thinks this is all bogus "spy" stuff, guess again. Everything the author recommends is completely legal and aboveboard. Those companies who are out there following his recommendations are pulling ahead of the competition. That's why this book is landing on my clients' desks.Confidential: Uncover Your Competitors' Top Business Secrets Legally and Quickly--and Protect Your Own Overview

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