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American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon ReviewThis book kept me enthralled for an entire weekend. A great look at a family that created an entire industry with a distinctly American product, Bourbon.As the story of a facinating family, the author gently takes you through the many generations of the Beams without getting you lost in a morass of detail. You remain excited waiting for the next turn in their fortunes, and you get a wonderful look at the many personalities involved in building the Bourbon industry over time in the process.
When I think about the book from a business standpoint, Paul Pacult succeeded in conveying the patience and the passion these people have for their product, and how they manage to maintain that passion, literally over generations. In a world of managing quarter to quarter, the Beams are a refreshing change.
A very-well written, facinating look at a piece of Americana. I heartily recommend it.American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon Overview
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