Strategy Pure and Simple Review

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Strategy Pure and Simple ReviewWhen it comes to understanding and explaining why some companies develop and launch new products better than their competitors, Mike Robert has no equal. In preparing to help overhaul the strategic planning process at a major publishing firm, we read countless books on strategic planning before choosing Mike's "Strategy, Pure and Simple" as our guide. We couldn't have made a better choice. Mike's tell-it-like-it-is style and clearly defined process served as a guide through numerous planning sessions. Four years later, I find myself consulting for a major insurance and annuity provider who's seeking to establish a disciplined new product development process. The books we're using as our guide? Mike Robert's "Strategy, Pure and Simple" and "Product Innovation Strategy, Pure and Simple". I wouldn't have it any other way. If you're considering improving your company's strategic planning and new product development processes, I highly recommend both of Mike Robert's recent works (unless, of course, you're competing with the company I'm currently working with.Strategy Pure and Simple Overview

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