The Ten Demandments: Rules to Live by in the Age of the Demanding Customer Review

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The Ten Demandments: Rules to Live by in the Age of the Demanding Customer ReviewThis is the first book I've read on the topic of customer experience and loyalty that truly inspired ME! This is a lively and engaging book with a great point of view. It's written from the customer's perspective- a very interesting and refreshing twist on an important topic.
But why aren't companies doing a better job of providing the exceptional experiences the author talks about in her book? It was certainly an eye opener for me! Glad I found it when I did.The Ten Demandments: Rules to Live by in the Age of the Demanding Customer Overview

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Capitalism at the Crossroads: Aligning Business, Earth, and Humanity (2nd Edition) Review

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Capitalism at the Crossroads: Aligning Business, Earth, and Humanity (2nd Edition) ReviewIs the business sector more then just a entity that creates products and jobs? The author of this book believes that the corporate sector can be the catalyst for a force of global development. The author argues that there is no conflict between making the world a better place and make a profit. He does believe that business leaders need to maintain a principled commitment to civic responsibility, for if nothing else then to keep your company out of the spot light of issues that could arise from actions that are less then ethical.
The author presents a book that gives the reader a scenario in which business can generate growth and satisfy social and environmental concerns. Given the 4 billion people that live in the third world, the author believes there is an unbelievably large and hungry market for all that business can bring. Business owners can reap incredible growth while sowing tremendous improvement in people's lives.
It does sound like a win win situation that is believable in its scope. Overall I enjoyed the book. It was well written and informative. The author might be called an optimist to the extreme, but it is the dreamer that makes big change happen. The book is a fast read that is well worth your time.Capitalism at the Crossroads: Aligning Business, Earth, and Humanity (2nd Edition) Overview

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