When the Headline Is You: An Insider's Guide to Handling the Media (J-B International Association of Business Communicators) Review

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When the Headline Is You: An Insider's Guide to Handling the Media (J-B International Association of Business Communicators) ReviewI just finished the book, and wanted to convey my enthusiasm for this outstanding tool for the professional communicator (or for those who aspire to become so). The book presents the material in a clear, structured manner that allows one to return to it on a regular basis, as needed. While it won't replace the value of face-to-face training by Jeff Ansell himself (no book could replace active participatory media training), it does provide a consistent and effective framework to filter and craft messages. I think the real originality of the approach (and in the book) lies in the concept of the Value Compass. It is clearly the first step in rethinking corporate communications in a wholly different way, closer to how humans need to communicate with one another. Ultimately, it could serve to partially humanize industries and companies that deal in controversial products or services. A must read!When the Headline Is You: An Insider's Guide to Handling the Media (J-B International Association of Business Communicators) Overview

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How to Write and Give a Speech: A Practical Guide for Executives, Pr People, Managers, Fund-Raisers, Politicians, Educators and Anyone Who Has to Ma Review

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How to Write and Give a Speech: A Practical Guide for Executives, Pr People, Managers, Fund-Raisers, Politicians, Educators and Anyone Who Has to Ma ReviewThe Washington Post praised this as a "how-to classic" and I would agree with them. It's well-organized and filled with top-quality professional advice. It's also very 'readable' - which sets it apart from so many public speaking texts.
I found this book saved me a lot of time and worry, both in preparing formal speeches and informal presentations. Most important, it will make you a much better, and more confident, speaker.How to Write and Give a Speech: A Practical Guide for Executives, Pr People, Managers, Fund-Raisers, Politicians, Educators and Anyone Who Has to Ma Overview

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