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Value Nets: Breaking the Supply Chain to Unlock Hidden Profits ReviewThis book is the closest I have read in delivering a practical understanding of how to tear apart the supply chain in your industry and re-assemble it to better deliver value to your customers.It does provide real emphasis on getting to know what the customer wants and then working to deliver this - first, second and last.
That said, the authors do then readily accept what the currently successful players tell them about how they did thier customer alignment. There is very little on HOW you can learn do do the same.
There is no critical assessment of how (say) Gateway have been right or WHY they are right today and if this is sustainable into the future. There is a lot of positive words about how well it works, but the assessment (to me) is very rear view mirror - telling what has happened and why we think it works, not drilling down to real customers and explaining what they took out as value from their buying experience.
This is a great book to inform an experience reader as to new possibilities - if you are new to supply chain thinking, do not start here, this assumes a high level of base knowledge and skills. If you want a solid foundation, read Michael Porter (Competitive Advantage) and Kuglin (Customer Centered Supply Chain Management) then come back to this book. And then get a blank sheet of paper to list out how your industry value chain can be re-written from the existing industry supply chain and then you are on the way to finding competitive advantage.
I would be interested in your thoughts - ingenuity@onthe.net.auValue Nets: Breaking the Supply Chain to Unlock Hidden Profits Overview
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