Business Agility: Sustainable Prosperity in a Relentlessly Competitive World (Microsoft Executive Leadership Series) Review

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Business Agility: Sustainable Prosperity in a Relentlessly Competitive World (Microsoft Executive Leadership Series) ReviewThis is the third book I've read by Mr. Hugos and he never disappoints! Writing in an entertaining style that is easy to understand, informative without being pedantic Mr. Hugos skillfully delivers on making business perform and more profitable in the information economy. I have run a business for a quarter century in an industry where the operative buzz word has always been urgency but after reading Business Agility Sustainable Prosperity in a Relentlessly Competitive world my philosophy of conducting business and my understanding of how businesses should operate have been fundamentally changed.
By introducing and /or elaborating on three concepts OODA, Six Sigma, and Mr. Hugos' own DDB Define Design Build, and melding them all together in a cohesive plan to attain business agility he has delivered a powerful new book to the bible on how to properly conduct business, and how to stretch the almighty profit margin!
The concepts of business agility are cleverly conveyed by his use of drawing analogies from how a sun flower functions to the military tactics of great military minds of the past. While this book was probably written with the idea of making a large enterprise more nimble (it takes a while to turn an ocean liner) I see where the ideas and concepts presented will be useful in my small business (canoes have to be navigated too!)
In this book Mr. Hugos has shown how the old hierarchical controlling ways of doing business should be, must be replaced with a coordinated network approach. An approach that enables innovation, and promotes visibility, training and creates motivation. In this book Mr. Hugos has created a blue print to transform any organization from a staid assembly line, monolithic dinosaur to a dynamic, responsive and adaptive modern firm capable of growing the bottom line.
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