The System: A Story Of Intrigue And Market Domination Review

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The System: A Story Of Intrigue And Market Domination ReviewI don't think it's a dud as one reviewer stated, but it's really quite thin. As a novel I do not like it although Terry would probably do a passable job as screenwriter for "The Bold and the Beautiful" or some other daytime drama/soap opera. The characters of the book are like that, sort of two-dimensional, too-perfect characters constantly plotting against each other and I could not make myself believe in them and their actions.
Anyway, the meat of the book is in the presentation of a business strategy built on three pillars; focus, fortify and foster futurity. I like that part, but it could have been condensed into a five-page (or so) article for some economic magazine instead of creating what I'd like to call a use case with complications. As a strategy I think it is common sense, but then a lot of things are, and economic/business/strategic works are often needed to explain the obvious. I do not consider it as innovative as Ken Blanchard tries to make it sound (in particular "focus" has been a staple of business strategy on and off for ages). What is very good is the way he presents a cyclic way of thinking about strategy. There is no one thing a manager needs to do and then everything will be fine, it is instead a cyclic series of steps including recurring evaluation of business opportunities and competitors to make sure that your company makes money. Those who lead must not be afraid to change what the company does when it is needed to stay ahead of the pack, even if it means changing the core business!
Discussion and arguments are a bit lacking. In the book, the two main characters discuss the strategy, but Terry basically skips any fact-based argumentation and just states that "David was now all fired up" (or somesuch) to show that the ideas are absolutely fabulous. If there's a proper article on this somewhere (preferably publicly accessible on the Internet) I'd really like to read it. For instance I do not believe that all companies can change as quickly as is needed without incurring prohibitive costs.
In conclusion: do read the book for the business value of the ideas but ignore the story, which actually detracts from the value of the book.The System: A Story Of Intrigue And Market Domination Overview

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