Zilch: The Power of Zero in Business Review

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Zilch: The Power of Zero in Business ReviewI know the lessons in this book from personal experience. My business partners and I built our present company having no money and were unwilling to give away all our equity to raise money. So, we have scratched, scraped, and done the things Nancy Lublin wisely advocates you do in this time of slashed budgets, decreased revenues, and carefully hoarded profits.
The book has 11 chapters with each focusing on a key lesson of getting by with zilch (which doesn't mean exactly zero dollars, but zero to spare and lot less than you were used to when things were fat, dumb, and happy just a few short years ago).
Each chapter is full of ideas and suggestions. For example, the first chapter is about doing more even though you have less cash to throw at people to paper over your problems. The ideas are sound: Get all levels of your company involved in realizing your company's vision and purpose. Rearrange your physical workspace so that it is more fun and stimulating for your staff. Make your staff more valuable and capable by investing in their skills development. Give out fancier titles (banks have know this forever). Help people set and achieve goals and make a big deal out of those achievements. Happy staff = a happy workplace. Be willing to thank your staff for the work they do. There are a lot more. You see how much more you can do without spending more money?
Lublin helps you with ideas about your brand, the people you hire for work OUTSIDE your company, being smarter about what you ask for, doing more for customers, getting more out of your board, your staff, and your company's story. She also points out valuable things you should consider about your finances. Heck, she even discusses barter! And you can always be more innovative.
Good book. I love her positive tone. She also illustrates her ideas with stories from her own experience or from interviews she has with successful folks you will want to emulate. She is concise with lots of good ideas rather than trying to fluff out one or two ideas into a whole book. Nothing here is rocket science or something you would never have thought of in a million years, but when you are under pressure (like you probably are now) it is nice to have someone think through what you could do so your job is to find the ones that are most relevant for you. Much easier than thinking them up on your own. And for the low low price of the book!
I think you can profit from this book.
Reviewed by Craig Matteson, Saline, MI.
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