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Executive's Guide to E-Business: From Tactics to Strategy ReviewAimed at senior executives, `E-Business' offers a mature look atthe competitive e-landscape, business models and e-commerce approaches
based upon 100s of PWC engagements.
The well structured &
illustrated, unreferenced chapters span: a new business model (neither
hierarchical nor discrete steps); channel enhancement (value
propositions for seller and buyers); channel enhancement impacts
(organizations, people, processes and technology); value chain
integration (supply and customer networks); value chain integration
impacts (organizations, people, processes and technology); industry
transformation (physcho or knowco, infrastructure, partnering,
issues); industry transformation impacts (organizations, people,
processes and technology); convergence (speed, strategies);
convergence impacts (organizations, people); managing risk; navigating
change; analytical framework; and a detailed view of e-nabled value
chain.
Strengths include: the great structure, illustrations, tables
and sidebars; the intelligent, thoughtful, deep writing style; the
depth and breath of useful content (for executives to operational
staff); and the frequent useful charts linking business objectives, to
success factors to enablers.
Weakness include: the lack of
references (we must take the authors' words for credibility of
content!); the lack of case study or success story anecdotes to liven
up the sometimes dryness of subject; slightly prescriptive tone; and a
lack of "interactivity" exercises for the reader.
Other
alternatives/companion texts in this area include: May's technical
focus `The Business of E-Commerce' (ISBN 052177698); Hoque's
opinionated `E-Enterprise' (ISBN: 052177487X); Cohan's draft review
of `e-Profit' (ISBN 0814405444); Siegel's glossy brainstorms in
`Futurize Your Enterprize'(0471357634); and Bloor's marketplace
spin in `electronic B@zaar' (ISBN185788258X).
Overall,
definitely one of the better books in this area, just needing more
science/alternative sources, and case studies to support your
e-business change projects/ enterprises.
Executive's Guide to E-Business: From Tactics to Strategy Overview
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