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Taco Titan: The Glen Bell Story ReviewIn the '60s, America was on the go like never before, and wherever people went, fast food followed. But in a growing world of hot dog stands and copycat burger joints, one name stood out from the rest: Taco Bell. Yet Taco Bell strained the patience and pocketbook of its founder, year after year. A menu with no buns or mustard was challenge enough. Add the fact that lenders and investors called Mexican fast food a fad.And few people outside the Hispanic community knew what a taco was. "I'll have two TAKE-OHS, please." Clearly, this was a concept ahead of its time. Most men would have quit, but Taco Bell's founder refused to abandon his dream. With grit and determination, he made himself and those who shared his vision millionaires, and turned his little walk-up restaurant concept into one of the most popular brand names in America.
This is the story of Glen W. Bell, Jr.
As a young man, Glen had no money. During the '30s, he rode the rails and went door to door in search of honest work and a hard-earned dollar.
From these hardscrabble root grew the passion and desire of a tireless entrepreneur. A man who understood the customer and worked day and night to build a business backed by little more than the proceeds from the sale of a used refrigerator. A man who poured his own concrete and fried his own tortillas. The business grew, in part because the food was good and different and priced right. But in largest part because Glen--in his quiet, confident manner--had a way of attracting a breed of people who understood his vision. As a result, he helped employees, managers and franchisees carve out their own pieces of the American dream. Today, Taco Bell has some 7,000 restaurants, more than 175,000 employees, and serves millions of customers weekly.
Savory, crunchy "TAKE-OHS" have become mainstream American food. Yet Taco Bell remains a rebellious, hard-working, entrepreneurial company that loves to battle the burger, just like its founder taught it to. This compelling portrait by award-winning writer Debra Lee Baldwin includes insights from a self-professed "unremarkable man" who overcame the odds to achieve a remarkable thing. His story and his "60 Recipes for Success" are not reserved for a select few. Rather, a treasure awaits anyone with the passion and determination to pursue his or her dream.
As a literary agent, I feel privileged to have worked closely with Mr. Bell and Ms. Baldwin to get this book published.Taco Titan: The Glen Bell Story Overview
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