Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror -- and What We Can Learn from Them Review

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Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror -- and What We Can Learn from Them ReviewWhat is "usual" about doing busines in Israel during he intifada? Carrison goes to the war zone and interviews the leaders of companies still strong in the face of terror. After the initial shock of being an object of hate and holding your child through the funerals of classmates, a certain resolve sets in. Who is in charge here? Us or the terrorists? The determination is that life in all of it's phases and nuances must proceed and as fully as possible. The picture which emerges from Carrison's interesting and often compelling narrative, is one of companies reassessing and redesigning their priorities and goals, of personalizing service and depending on old fashioned customer satisfaction as a cheif element in marketing, of streamling and sculpting out of reduced opportunities, a cleaner, meaner, more durable and enduring product or service. Carrison's decisions-makers prove to be both human and humane, connected intimately to their fellow employees and their customers, as well as to the broader Israeli and world communities. Written in the same energetic and powerful prose found in Carrison's other books, Business Under Fire clearly spells out the operative principles which successful businesses have utilized to survive and serve with dignity and grace through these last years of terror in Israel. Carrison synthesizes those principles in chapter ending checklists. Business Under Fire is thorough, orderly and entirely readable.Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror -- and What We Can Learn from Them Overview

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