The End of Selling...as We Know It: An Executive's Guide to Customer Creation Review

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The End of Selling...as We Know It: An Executive's Guide to Customer Creation ReviewThe Father of Software Sales has provided a remarkable look into the art of selling. Long before most of the current software users and salespeople were even born, Larry Welke was helping to launch the industry through his directories and magazines.
Now, Welke gives us insight into what drives a user to license a software product or suite, and provides a roadmap for the sellers and buyers to meet for their common good.
If you are in sales or marketing, and enjoyed Spencer Johnson's Who Moved My Cheese, you must get this book. It brings home all of the sales issues you have been striving to corral. It's a quick read, yet you'll thank Larry for years ... as have the titans of the software industry.The End of Selling...as We Know It: An Executive's Guide to Customer Creation Overview

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