Growth Warriors Review

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Growth Warriors ReviewFrom Sheila Neylon in CIO Magazine, May 15, 1999:
Sponges, though they lack a sophisticated structure, thrive by absorbing sustenance from their environment. In The Growth Warriors, Ronald Mascitelli, former senior scientist and R&D director at Hughes Electronics Corp. and the Santa Barbara Research Center, asserts that companies unwilling or unable to absorb ideas from what goes on around them can never thrive. He compares the vertically structured, secretive and hierarchical failure that was the Route 128 enclave in Massachusetts, represented by Digital Equipment Corp. and its ilk, with the horizontal and collaborative success that is the Silicon Valley of Hewlett-Packard Co. and Sun Microsystems Inc. He goes on to highlight the benefits of geographical technology clusters in which venture capitalists rub elbows with programmers who meet hardware designers who eat with university faculty, producing a crosspollination of ideas.
Mascitelli uses the metaphor of pruning a rosebush to illustrate his idea that a "continuous process of creative destruction" is a way to avoid the typical business boom-and-bust cycle. Like a growing number of other people, he warns of the disaster that awaits those who force growth to appease shareholder appetites, and he explodes the myth of technoglobalization (most innovation is still done in the home country of multinational companies) but predicts that foreign countries will solicit and perform more R&D even as Americans learn about the competitive benefits of overseas R&D.
Many chapters offer boxes that encapsulate that chapter's theme. Thoughtful and well-documented, The Growth Warriors hits the mark.Growth Warriors Overview

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