The Way to Win: Taking the White House in 2008 Review

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The Way to Win: Taking the White House in 2008 ReviewWith the 2008 Presidential election strategies well underway in covert measures, this incisive and eminently readable book provides an intriguing primer into what it may take for candidates to win in two years. ABC News political director Mark Halperin and the Washington Post's John F. Harris have collaborated to divulge the so-called trade secrets that have been behind the almost dynastic predominance of the Bush and Clinton administrations through past, current and perhaps future terms. It is interesting to note that neither author has been involved with a political campaign from the inside, successful or not, but they do lend a journalistic perspective that provides a great deal of credibility with their combined purview of the political media landscape. Consequently, they express their guarded respect of the political savvy of Karl Rove without sharing a detailed insider's profile of what makes him such a supreme strategist during the heat of a campaign.
On the other hand, Halperin and Harris spend a somewhat inordinate amount of time crediting Matt Drudge of the Drudge Report for much of the vote swaying in past elections. From their vantage point, they view Drudge as most pivotal in the Gore and Kerry defeats. They hold Gore and Kerry accountable to the point that they were not maintaining their public images relative to Drudge's online disclosures about the candidates' personal gaffes and political missteps. The big revelation here is that attempting to rise above the pervasive influence of the Web has apparently become tantamount to political suicide. Drudge's sharpened ability to scoop stories and frame candidates into personas unbeknownst to them has been the commentator's ongoing trump card. To the point that someone else is shaping the candidates' images, the co-authors make a compelling case about the importance of keeping attuned to the online scuttlebutt no matter how preposterous at times.
They also see Senator Hillary Clinton intently learning from her husband's example in setting the stage for her own likely candidacy in 2008. She is obviously delaying any such announcement until after this November's midterm elections because she can continue to reshape her persona and augment her coffers without undue scrutiny. Despite their extensive reporting backgrounds, Halperin and Harris manage to avoid the cynicism that could have easily seeped into their often insightful political handbook. For a more complete perspective on what it may take to win, I think it makes sense to read this in conjunction with George Lakoff's books on the conceptual metaphors that need to be employed to incite voters to support candidates, as well as Bill Clinton's own comprehensive account of his successful campaigns. There needs to be an understanding of perspectives from the inside as well as the outside to figure out the true way to win.The Way to Win: Taking the White House in 2008 Overview

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