When the Headline Is You: An Insider's Guide to Handling the Media (J-B International Association of Business Communicators) Review

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When the Headline Is You: An Insider's Guide to Handling the Media (J-B International Association of Business Communicators) ReviewI just finished the book, and wanted to convey my enthusiasm for this outstanding tool for the professional communicator (or for those who aspire to become so). The book presents the material in a clear, structured manner that allows one to return to it on a regular basis, as needed. While it won't replace the value of face-to-face training by Jeff Ansell himself (no book could replace active participatory media training), it does provide a consistent and effective framework to filter and craft messages. I think the real originality of the approach (and in the book) lies in the concept of the Value Compass. It is clearly the first step in rethinking corporate communications in a wholly different way, closer to how humans need to communicate with one another. Ultimately, it could serve to partially humanize industries and companies that deal in controversial products or services. A must read!When the Headline Is You: An Insider's Guide to Handling the Media (J-B International Association of Business Communicators) Overview

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