Grabbing Lightning: Building a Capability for Breakthrough Innovation Review

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Grabbing Lightning: Building a Capability for Breakthrough Innovation ReviewBuilding on the insightful foundation of Radical Innovation, the authors go from "innovating successfully" to "innovating sustainably, reliably, predictably". Far from a dry, academic set of theories and observations, Grabbing Lightning is very actionable in your organization. A key task is enlisting support at several levels, this book is approachable and understandable, providing a common language to foster alignment. It's hard to imagine that not too many years ago, most companies didn't have a dedicated marketing function. I believe not too many years from now, intentional innovation will be as intrinsic to the enterprise as many functions we now take for granted. Grabbing Lightning can help you get ther sooner.Grabbing Lightning: Building a Capability for Breakthrough Innovation Overview

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