Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class Review

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Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class ReviewIn a universe of business books filled with platitudes and MBA jabber, "Make It Glow" shines through like a beacon. The book's author, Tom DeCotiis, is a PhD. who can write in a very direct and effective manner. His observations about the stages of business development, especially the notion of "wobble," ring true. At some level, the book is an expression of his personal philosophy about honorable conduct in business. And there is nothing more honorable - or profitable - than living up to the tenets of your company's brand.Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class Overview

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