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Charming Your Way To the Top: Hollywood's Premier P.R. Executive Shows You How to Get Ahead ReviewIn his entertaining and informative book, CHARMING YOUR WAY TO THE TOP, Michael Levine defines charm as "the act of making the other person believe you care" . . . he then goes on to present countless examples of how this can be done in a wide variety of situations.Levine, who heads his own public relations firm, also mentions names of people who have and haven't used charm in their careers . . . my only regret is that he hadn't mentioned both
Cary Grant and Adolph Hitler quite so much and instead had cited his actual clients more.
Yet that said, I still liked CHARMING and got much out of it . . . you will, too . . . for example, here were just a few of the ideas that caught my attention:
The most obvious way to ingratiate yourself to other people is to demonstrate interest in them. Women often complain that first dates are awful because the men they date rarely want to talk about anything but themselves. Listening as well as talking is a severely under-practiced skill and one that needs to be cultivated and used intelligently. It is simple and basic, but it is also true--we want people to listen to us.
Light conversation is a skill and an art--it requires a little thought, and quick reactions. But it is not difficult and it is not dangerous. Asking people how their day is going is a simple and quick way to start a conversation, and-especially-to demonstrate that you are interested in them, in their feelings and problems, at least on a very limited basis. I'm not talking about the robotic "have-a-nice-day" kind of communication that is clearly rehearsed and insincere.
In this case, the easiest thing at the dry cleaner, the supermarket, the restaurant, or the bookstore is simply to look the person behind the counter in the eye, smile, and ask, "How's your day going?"
Also, using that technique [using someone's name] when leaving voice mail or telephone answering machine messages is a very telling, important point. Yes, identify yourself, but make sure you speak directly to the person for whom you're leaving the message, and use his name. It shows that even during unguarded moments you are thinking of someone other than yourself.Charming Your Way To the Top: Hollywood's Premier P.R. Executive Shows You How to Get Ahead Overview
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