Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property Review

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Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property ReviewMaking sure that you've identified the sources of your businesses competitive advantage, and securing the legal protections that are available for those assets, is critical for long-term success in the service economy. Andrew Sherman, once again, provides a practical guide that an entrepreneur can use to identify and secure those critical assets. The author has a gift for thinking strategically and a knack for delivering his insights in a practical, actionable way. The subject of intellectual property can be difficult for someone lacking a law degree to grasp fully. But Mr. Sherman is able to distill his 30 years of experience, and successfully link entrepreneurial necessity, business strategy, finance and intellectual property into a concise, impactful book.Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property Overview

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