Market-Driven Strategy: An Executive Guide to Health Care's Integrated Environment Review

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Market-Driven Strategy: An Executive Guide to Health Care's Integrated Environment ReviewWe recommend this book to clients of ours who serve on Boards of health care systems. McCracken provides an excellent overview of what is going on in health care delivery today, using up-to-date examples.
The author takes many of the current models of strategic thinking and shows how each model applies or does not apply in a health care environment. She lists the warning signs that something is wrong with the strategic planning---very helpful.
McCracken is well suited to author a book like this.
She has had marketing/strategy roles with urban health care teaching health care systems as well as more rural community hospitals. She thus understands both worlds.
Larry Stybel The Board of Directors' Resource CenterMarket-Driven Strategy: An Executive Guide to Health Care's Integrated Environment Overview

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