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Become the CEO of You, Inc.: A Pioneering Executive Shares Her Secrets for Career Success ReviewBenjamin Franklin noted that failing to prepare is preparing to fail. In her illuminating book, Susan Butler, an accomplished consultant, philanthropist, and mentor spells out some key steps one can take to prepare for and then realize success (professional and personal): first and foremost, realizing that you are the CEO of You, Inc.; creating a Vision for You, Inc.; building an advisory board/team; preparing a plan; navigating along the way; and effectively marketing You, Inc. Not only does Ms. Butler's book provide a cogent framework to prepare for and then realize success, it is also chock full of practical insights drawn from the author's own prolific career and personal accomplishments. Having benefited enormously from Susan's mentoring when I was the dean of the University of Arizona's Eller College of Management and she served as a key member of the College's advisory board, I personally can attest to the quality of her guidance. Readers of her book will be similarly well served by Susan's mentoring. I wholeheartedly recommend making Susan a member of YOUR (You, Inc.) advisory board.Mark Zupan
Dean
Simon School of Business
University of RochesterBecome the CEO of You, Inc.: A Pioneering Executive Shares Her Secrets for Career Success Overview
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