Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment Review

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Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment ReviewA few weeks ago I got hold of a copy of this book. I was especially interested in any additional information I could get regarding current thinking on how to combat Product Counterfeiting and Gray Market Diversion. What I got was a thoughtful, well-executed development of the issues and problems in the Brand Integrity arena - but most importantly, a step-by-step discussion of what to do about the problems.
Up to now, attacking these issues was the provence of high-dollar consultants who charge a lot to run down culprits. The problem is that in the corporate environment these days, nobody is keen on hunting the guilty. The issue is how to keep from being victimized in the first place. Richard Post hits the nail on the head with his approach to these issues.
The most important part of the book is that the overall logical approach lends itself to development of a succinct PowerPoint presentation for senior management with ample support and references to substantiate the approach that Post advocates.
We are dealing with our problems using the Post approach and it works.Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment Overview

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